Frequently asked questions on innovation and the Cubiter methodology
What is innovation?
Cubiter uses a practically applicable definition of innovation: innovation is turning knowledge into value.
- Efficient innovation process, stage-gate, ...
- Creation of new knowledge, knowledge management, idea management, ...
- Value definition, performance management, ...
Which type of innovation?
Cubiter supports all types of innovation:
- incremental innovation
- breakthrough and transformational innovation
- businessmodel innovation
- organisation and process innovation
Is innovation measurable?
Absolutely! With the Cubiter methodology, innovation becomes measurable through dozens of criteria and parameters at three levels:
- project level
- management level
- strategic level
Both leading and lagging indicators are available to you.
Does Cubiter always use the same process?
No. The approach is to use customised solutions based on the analysis and your objectives.
The Innovation Cube, however, is always used to better structure the entire innovation process.
Can I just have an analysis done?
Of course. You choose how far you want to go:
- Analysis only
- Support for one or more innovation initiatives
- or full implementation and kick-start
Are all aspects of innovation addressed?
That's possible, but you decide. After the analysis, it will become clear which aspects will have the greatest and fastest impact.
Why use a cube as a model?
Many aspects of innovation consist of three dimensions and are also interconnected.
A 3x3x3 cube allows for structured analysis and optimisation of all those different aspects of innovation.
Is Cubiter suitable for my company?
Yes. The Cubiter methodology is used in:
- multinationals
- SMEs
- start-ups
Is the Cubiter methodology applicable in my market?
Yes. Cubiter works in every industry and from the service sector to government organisations.
Why does Cubiter use workshops?
Workshops are a great tool to engage all stakeholders in an innovation culture. Workshops can range from high level to very detailed depending on the topic and the innovation maturity of your company. They can be used for very small groups up to large cross-functional teams. If better suited to reach your goals faster, masterclasses can be provided as well.
For which functions can the Cubiter methodology be applied?
The Cubiter Methodology is not only suitable for R&D and innovation teams but is ideally used for all functions.
Innovation is a job for everyone!
Will Cubiter replace my current innovation process?
Cubiter can be used to build an innovation process from scratch. But you can also count on the Cubiter methodologie to optimise or even to replace your current innovation approach.